Garz & Fricke Inc. expands team: Alexander Stade transfers to Minnesota as Sales Manager

Garz & Fricke Inc.

The U.S. branch of the Garz & Fricke Group, Garz & Fricke Inc., continues to grow. Effective immediately, Alexander Stade, who has been part of the Garz & Fricke team since 2016, will be the direct contact for existing customers in our growing US market and will support further expansion.

After the foundation in 2018 and the official opening of our location in December 2019, we are gradually expanding our position as one of the leading Touchscreen Human Machine Interface (HMI) specialists in the North American market. After strengthening the engineering team last year by James Hoagland, we now expand our Sales Team with Alexander Stade.

„We are excited to offer Alexander the opportunity to further develop personally and professionally and to continue to grow in his new responsibilities in an international context. It is a win-win situation for all of us, as both our established US team and Alexander will benefit from the mutual exchange of experience and will be able to serve our customers even more comprehensively," says Stefan Heczko, CEO of the Garz & Fricke Group. Alexander Stade adds, "Our completely ready-to-use and at the same time customizable HMI systems are special on the market and I am pleased to be able to offer our products, services and solution concepts now also to customers in the U.S."

Alexander Stade holds a bachelor's degree in Safety & Security Engineering and a Bachelor of Professional (B.Pr.) in plant engineering. After various positions, among others at one of the largest companies in technical building equipment and plant engineering in northern Germany, he joined Garz & Fricke in 2016 as Sales Manager & Technical Sales Engineer and was also responsible for partner management here.

About Garz & Fricke Inc.

Based in Edina, MN, Garz & Fricke Inc. is a wholly owned subsidiary of Garz & Fricke Group located in Hamburg, Germany that is renowned for creating customized solutions around Touch Screen Human Machine Interfaces (HMI), Single Board Computers (SBC) and Industrial Internet of Things (IIOT) applications. Garz & Fricke Inc. has adopted an Industry 4.0 approach that integrates leading-edge technologies to produce highly individualized solutions to clients within the medical device and industrial food service industries, among many others.


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Steven Kluge, Head of Marketing

Tel.: +49 40 791899-267 | E-Mail: marketing@garz-fricke.com